Making money through event blogging can be very lucrative, especially for those who are tired of having to rank their websites the traditional way (SEO) — whereby you have to come up with some good keywords, writing content that is both engaging and unique, then building some backlinks to your blog in order to drive organic traffic from the search engines to your website. However, the success is not always guaranteed, and the overall process can get very repetitive after a while.
Is there a way you can earn money through blogging? Of course, there is, it’s called “event blogging” (EB). In the next few paragraphs, I am going to show you how you can make $1000-$5000 through events blogging. The interesting thing about EB is that, you don’t need to know much about SEO in other to rank your blog for your chosen topic.
Now let’s delve into how it’s done…
How To Make Money With Event Blogging
In order to find the perfect event to blog on, you need to conduct a research online to know what events are trending online. You can skip this part if you already know events that are trending on the internet. That being said, whatever event you choose to go with, ensure that it has a good monthly search volume, the more popular the event is the better. Sports events are a good example of this. Other examples to consider are festival-type-events i.e. Christmas, New year, Eid etc, movie releases, valentines day, black Friday, boxing day etc. Basically, any event that has 1000- 100000 monthly search volume. How can you tell an event monthly search volume? I will explain that in the next step.
Keyword Research / highly-ranked blogs
After choosing an event to blog on, the next thing you need to do is conduct a keyword research using Google keyword planner, Kwfinder or ahrefs to get keyword ideas and more so to know the monthly search volume of the keywords you intend to use. Subsequently, while you are researching on the keywords to use, try to look up the keywords in Google to know the blogs that are already ranking in search engine results pages (SERPs) for the related search terms. Say, for example, you want to do event blogging for black Friday and your proposed keyword phrases are “Black Friday sales”, look up the keyword phrases in Google and see which blog sites are on the first page, follow the links to see what contents were used, engagement level and every other information that will make your blog thrive.
Since the search engine rankings can sometimes change quite frequently, it’s important to look up the same keyword phrase again (1 week ) before the event starts. The reason being that you need the right data in other to get positive results.
Create a blog
Next, is creating a blog. You need to create a blog to place ads. This is one of the most important step in the entire process. Without a container to place the ads and send the traffic to, there is no way you will earn money.
While there are many free blog providers, the easiest and cheapest way to go about this is to create an account with blogger.com. Alternatively, If you have money, you can buy a custom domain (this is completely optional) and use a premium WordPress template.
Whether you are using blogger.com or premium themes, ensure that you are using a template that’s optimized for Adsense and if you are registering a custom domain, ensure that you have your keyword phrases in the domain name (SEO friendly).
This the most tedious part of the entire process because it’s not easy to curate content. You are literally going to be scraping the internet for relevant contents to post on your blog. You need to post at least 10 articles targeting the audience you want to visit your website. The more words there are in the article, the better (Good loves rich contents ). 500 words per article is fine, just make sure it’s very informative and relevant.
As the term implies, this is where you will setup Adsense on your blog. There are other alternatives to Adsense if you choose not to go with it. However, during your Adsense configuration, at some point you will be prompted to choose where to place ads on your website or blog site, this is where you have to be strategic — choose the areas where your site visitors would most likely click i.e. in the middle of an article.
Blog commenting and outreach
Now that you have your blog setup, uploaded content-rich-relevant-articles and configured ads to show on your blog. The last step is to start driving traffic to your website and building links. You can achieve this by commenting on blog posts of the blog sites that are ranking for the keyword phrases you have chosen (as I explained in step 2) before and during the start of the event. For example, you can leave a genuine comment saying “hey, I found a website that really helped me find the answers to X! here is the link:“, just get creative with it. If you have the option to leave a link to your website, then do so, otherwise, don’t because that could be considered as spamming.
Furthermore, look for websites that accept guest posting, post article and have a link back to your website. Share your blog posts on social media always throughout the event period.
So down to the most important question, how do you make money through events blogging? You make money through Adsense that is installed on your blog site, Google advertises on your website and when people see or click on the ad, you earn money as a result, in other words, you can earn up to $2000 if your visitors are unique and targeted. Some Top Blogger Earns more than $4k a month from just AdSense.
Apparently, making money through event blogging can be quite lucrative if you do it right. Here is an example of an event blogging site for boxing day sales: https://bestboxingdaysales.ca