Marketing

How To Drive Traffic With SEO Campaigns

Are you new to SEO? Or are you confused about the dynamics around SEO? Well, you are not alone in the quest to find out more answers to the questions about SEO.
Search Engine Optimization (SEO) has become one of the key elements of digital marketing and a huge priority for marketers around the globe in the past decade.

How does search engine work? Well, Only Google knows….However, you need to tap in and scoop one of the greatest benefits of SEO — Traffic. have you ever been a position whereby you ask yourself this question …I’ve utilized my On-Page SEO and Off-Page SEO factors quite well and still, nothing! What could be wrong?

With SEO, a thousand things could go wrong i.e. overoptimization, algorithm updates, Negative SEO attack or among others. That being said, SEO is so far one of the best strategies to drive organic traffic to your website.

What most people forget 

SEO is much more than making your website “search engine friendly”. It also has to do with User experience (UX), that is why driving traffic to the site can be at times difficult if the user experience on your website is poor. In all honesty, Rather, the whole essence why Google operates today is because it is built to serve people, thus, your website’s user experience must be top notch.

Furthermore, improving your overall site indexability can be sometimes very challenging. However, it doesn’t have to be, if you apply the correct SEO strategies that will ensure success in the SEO Campaign.

Driving traffic to your site

I have often heard the questions ” How do I increase my website’s organic traffic and get more consumers? Well, the simple answer to that is: You have to put the right SEO strategy to use. There are many ways you can leverage on in other to earn more credible and reliable traffic to your site.  The first and most important step is your SEO strategy

Outlined below are steps you activities you can do on and off a website in other to increase your website’s visibility on the search engines.

Link Building

This is a very important aspect of SEO. For more than a decade, marketers have used backlinks as an essential element of their SEO. From what it seems, in other to get ahead of the competition, you need to know how to build quality links naturally to your website.

Even though some Google analysts claim that backlinks may over time lose their value in as much as SEO is concerned, they still form a vital part in improving your sites SEO.

The fact of the matter is, getting traffic from high authoritative sites cannot be possible without first of all familiarizing yourself with the art of building or earning quality backlinks. Here is the deal, if you truly want to increase organic traffic to your site, then you will have to know to analyze backlinks to ascertain their value. Once you know the value of a link, then you can reach out to the webmaster for the possibility of linking to your website — Outreach.

Answer the questions

This is another important factor to consider. You have to make sure that your website or blog site contains useful information that answers the users or the consumers’ questions.  A bad practice- most site owners often tend to do is disregard providing contents that answer the users (queries).

If you are keen on increasing the traffic to your site, then explain your products and services in details. For example, you can write a well-detailed article around a topic in your niche, Why? Because your target audience are constantly searching for answers to their questions on Google and if you are able to provide value for them, not only will Google display your website on the top search result, but your site users will constantly refer to your website anytime they need help relating to the products or services you offer.

Keyword research and analysis

I am quite sure that the first thing that comes to your mind when you hear the acronym SEO is a keyword research. True, many confuse SEO with keyword research. Anway, Keywords are very important and an integral part of your SEO strategy. Subsequently, there are two types of keywords that you need to be aware of:

  • The long-tail keywords and
  • The short-tail keyword.

Long-tail keywords

The long tail keywords are questions, phrases or sentences that the users type in the search engine. They are generally long, for example, “what are SEO best practices”.
Long tail keywords for a long time now have been used to generate high-quality traffic. It is still a great way to get way on top of the search engine result pages (SERPS). If you aren’t quite sure where to use a long tail keyword, well, your blog is the best place to start.

Short-tail keywords

These, on the other hand, are short and primarily focuses on your business directly. When you look at the statistics, the individual short tail keywords are more searched than their long tail counterparts. They are generic and have the potential to drive traffic to your site. Many prefer them because they are so much easier to create and integrate into content.

However, before conducting keyword research, you need first analyze the chosen keywords and your competitor’s keyword cloud. This should be done before the launching of your SEO campaign. Bear in mind, keyword research and analysis requires time and effort and sometimes you need to forego some certain keywords due to their “difficulty level”, there is no point chasing after a keyword that has a difficulty level of 90 —  who does that?

Technical SEO

You need to audit your website to know what elements need on-page optimization — technical SEO. There are elements on your website that enables your website to perform better on search engines such as Title tags, Header tags, Sitemaps, website loading time, images, URL structure and the strategic placements of keywords in key areas on your web pages.

That being said, if you overuse the keywords improperly on your web pages, that could get your website penalized by Google. Therefore, to avoid this, make sure that you follow Google best practice and guidelines.

Final verdict

You can drive quality organic traffic to your site with an SEO campaign. At first, it might seem difficult and probably resultless. However, if you are persistent and patient you will achieve your desired results.  Do not expect that your campaigns will bear fruit overnight. Now that you know how to drive traffic with SEO campaigns. Get to work!

A quick recap:  Answer the questions (create quality content on a regular basis) for your target audience. Great content attracts quality backlinks which eventually converts to organic traffic.

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