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How Much Does An SEO Campaign Really Cost? Getting your site on Google’s famed front page of results, the ultimate goal of many digital marketing campaigns, can cost anywhere between a couple hundred to a couple of thousand dollars per month.
Given that, on average, results can take several months to become tangible, the real cost of an SEO campaign is difficult to gauge. Anything from a few thousand dollars to tens of thousands of dollars is a realistic expectation.
However, these numbers are simply estimates for standard industry-wide rates around the world.
To calculate the real cost of an SEO digital marketing project will depend on a few variables. For example, the reputation and experience of your chosen SEO media expert, your desired market’s geographical location, etc.
In short, it will take a bit of thinking to figure out how much does an SEO campaign really cost?
How Much Does An SEO Campaign Really Cost?
Determining with accuracy how much it will cost to successfully employ an SEO web positioning strategy will repeatedly trip up even industry veterans. So, whether you are a newcomer to the world of digital marketing or a dedicated professional looking to invest in the field, there are a few things you need to understand thoroughly.
The first of which is the fact that SEO services come in two flavors, each with its own associated costs and benefits:
Campaign SEO and Project-Specific SEO.
Campaign SEO encompasses Content Marketing and SEO Management. These are things like text production and value creation aimed at encouraging profitable user interaction
Project-Specific SEO encompasses SEO analysis and Audits. Analysis in an efficient SEO campaign will shed some light on things like where your company stands with respect to the competition’s Google ranking, which are the most relevant Google searches to your company, and which keywords will net the most bang for your buck.
So how can we divide the SEO services that are charged per campaign from those that are listed as specific projects?
When it comes to cost, the distinction is actually quite simple:
SEO services that are paid out with a single payment are considered project-specific and those that require a monthly or continuous investment can be considered campaign-specific SEO.
However, when it comes to SEO, one size does not fit all!
After researching various industry leaders such as Website SEO Toronto | Affordable SEO Service Company and SEO Greater Toronto Area | GTA Website Optimization Services, we have come to the conclusion that SEO costs will vary greatly depending on your specific business model, and the model of those who provide those services.
For example, larger companies will charge significantly more, for the most part, than individual SEO freelancers.
Freelancers charge, on average, anywhere from $50 to $70 per hour, while consultants from bigger and established agencies can charge anywhere from $200 to $300 per hour.
This trend stands when looking at monthly rates, so agencies will charge, on average, more or less twice as much as individual freelancers.
Another very important factor that will affect the size of your SEO investment is experience. The amount of experience that your chosen individual freelancer or digital marketing agency has will influence the amount you get charged substantially.
For example, those service providers who have been working in the industry for longer than two years charge, on average, up to 40% more per hour. Monthly rates double under the same circumstances.
Why is this so?
Simple, the longer a service provider has been working on SEO marketing the more robust his success portfolio should be, and these success stories represent the potential benefit their services can provide.
SEO Is An Investment, Not An Expense
It is important that you view your SEO budget as an investment and not as an expense. SEO content marketing is a very versatile tool that can empower you to achieve your marketing goals.
SEO will generate traffic, increase your conversion rates, and achieve higher sales. Just remember to be patient. SEO is a marathon, not a 100-yard dash.
I hope the information supplied above has answered the question: How much does an SEO campaign really cost? If not, please make sure to reread it again for a better understanding or feel free to contact us for a one-to- one explanation.