Facebook Marketing For Beginners

Pretty much everyone has a Facebook account nowadays, with more than 60% of its users logging in on a daily basis. It can also be a lucrative opportunity for marketing products and services since the advertisers can accurately target their prospects based on demographics (age, interests, location, gender, level of education, etc.).

Beginners Guide To Facebook Marketing

Today, we’re going to give you a short overview of how Facebook allows you to market your products and services. In particular, Facebook offers three ways for marketers to reach their target audience:

1. Pages

A page works just like a normal profile, except there are a couple of key differences. It’s intended for celebrities, business owners, public figures, organizations and similar. It’s possible to “like” a page, unlike what you can be said for a regular profile, which is the first major difference. If a user decides to do so, they will automatically receive any updates you post directly to their news feed. Unlike with a regular profile, when someone likes a page, the page owner does not have to accept the “like” for it to count.

Another difference is that there is no upper limit to how many “likes” a page can have (a regular profile can only have 5,000 friends max). While Facebook pages are completely free and easy to set up, the drawback is that it can take quite a while to gather a large enough number of fans to make a difference in your business.

2. Ads

If you have some money to spend, Facebook ad is one of the best ways to drive traffic to your blog —  reach the type of audience that is most likely to buy something from you, mostly due to the advanced targeting capabilities we’ve already mentioned. Facebook ads are very well known in the mobile app developer community, among other things, since they allow for targeting only those users who are currently using a mobile device to browse Facebook.

The ads are also not obtrusive in any way since Facebook offers its users an easy way to close the ads they don’t like (and vice-versa: to “like” an ad page directly from where it’s shown). In any case, as long as your ad adheres to Facebook’s guidelines, you have all the freedom when it comes to custom tailoring its contents.

3. Groups

Arguably, the Facebook discussion groups of today are what online forums used to be 10 years ago. Each of these groups is thematically related to a certain subject, and anyone can participate in the discussion, with the exception of closed groups (these are invite-only).

There are two ways you can utilize Facebook groups to further your organization’s social presence: either contribute valuable content and opinions to the already-existing groups in order to draw attention to it (without sounding salesy or spammy) or you could create a discussion group of your own.

Conclusion

We’ve only touched upon the surface of Beginners Guide To Facebook Marketing since the scope of this article is way too small to cover it all (and we’d probably have to write an entire book or record an online course to do so). But for the most part, this is what you need to know in order to start the journey of marketing your business on the gigantic social platform that is Facebook.