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5 common mistakes done while trying to optimize a website. Is your website full of eye-catching graphics, texts, videos, etc but still struggling to drive organic traffic, get leads, and make sales? If this is the case, then your website is not optimized — PLAIN and SIMPLE!
You are probably not doing what you are supposed to be doing. The two most common reasons for a website not getting targeted organic traffic is because:
- It has been deindexed (no longer in Google’s search database)
- Not properly optimized for search engine
Optimizing your website is an important aspect of your overall internet marketing strategy. Despite all the changes in SEO, it remains to be the top priority of marketers as this is a powerful way to attract targeted website visitors and qualified leads.
As the field of search engine optimization evolves, there are practices that are still effective to this day. However, there are some that have been proven to be harmful.
Take a look at the most common mistakes done while trying to optimize a website. Avoid these mistakes at all costs to ensure that you will get the best results you want to match all of your efforts.
5 common mistakes done while trying to optimize a website
1. Focusing on just one keyword
Everyone knows that keywords are the very heart of SEO. However, it doesn’t mean that you can just stick to a single keyword every time you write a post. Instead, you need to come up with a complete set of relevant expressions and terms and use them in the text to make the most out of your website content.
As a matter of fact, if your content is heavy only on one keyword, you might get penalized by search engines for keyword cannibalization. try to use similar phrases to consolidate your main keywords.
2. Not paying attention to outdated content
Your site might already be filled with tons of old posts wherein some of them are already 2, 3, or several years older. Some SEOs believe that neglecting these articles is the last thing you would want to do. You need to revise these old posts on a regular basis for your website to stay fresh, updated, and maintain a good search engine ranking.
3. Creating content of low or poor quality
This is a rather obvious mistake, but you cannot just take for granted the importance of quality content. As you know “Content is King”. Poor content lacks analytics and doesn’t provide interesting and fresh information to the readers. Avoid “thin content” or fluff content like a plague. More so, avoid bulky texts.
Some SEOs erroneously believe that the more words you have on your website the greater the chance of ranking high on Search Engine Results Pages (SERPs). Like an SEO Consultant once said,
bulky texts may cause the reading to be less dynamic and slower — Webcarpenter
Low-quality content lacks a clear purpose and effective call to action. This is by far the worst among the 5 common mistakes done while trying to optimize a website.
4. Underestimating the essence of good loading speed
No one wants to wait 10 seconds for a website to finish loading. In fact, your website visitors may abandon your website for another if it doesn’t load within 5 seconds. Thus, you have to make sure that your site will load in a matter of 3 seconds at most since this is the only way to prevent your website from having a high bounce rate, which in turn affects your website’s performance on SERPs.
Outbound links and internal backlinks are very important parameters of website SEO. They signal to search engine what your website or page is all about.
The purpose of the latter is to promote other posts or pages on your site, strengthen topics, and boosting traffic. However, you need to avoid adding irrelevant or spammy anchor texts just to link to other pages or posts on your website.
Outbound links, on the other hand, are essential since you want to support claims with the use of external content directly related to your subject or topic.
You also have to ensure that you only add links leading to high-quality articles. Do not link out to sites that are not related to the topic/subject or websites with thin contents, malicious, or sites that have been penalized by Google.
In other to avoid these5 common mistakes done while trying to optimize a website, make sure you consult or seek the help of a Professional SEO Consultant or Specialist. I highly recommend SEOMo for BananaSEO for if you need help optimizing your website.